Shopify Marketing Efficiency Ratio Dashboard
Track overall marketing efficiency with blended ROAS metrics
30-day free trial • No credit card required
Why Marketing Efficiency Ratio Matters for Your Shopify Store
MER (Marketing Efficiency Ratio) gives you a holistic view of marketing performance, accounting for all revenue not just attributed revenue.
How DashAI Helps You Track Marketing Efficiency Ratio
DashAI can help you understand overall marketing efficiency by analyzing total revenue against marketing activities.
How It Works
DashAI analyzes your order attribution data to help understand marketing performance. Ask questions like 'Show revenue by channel' or 'Compare marketing source performance' and get insights into which marketing efforts drive results.
Connect Your Store
Install DashAI from the Shopify App Store. We sync your data securely with read-only access.
Ask About Marketing Efficiency Ratio
Type questions about marketing efficiency ratio in plain English. No SQL or technical skills needed.
Get Instant Insights
Our AI creates the perfect visualization. Add to your dashboard for ongoing tracking.
Marketing Efficiency Ratio Dashboard Features
Everything you need to track and analyze marketing efficiency ratio for your Shopify store.
Channel Performance
See which marketing channels drive the most orders and revenue. Compare organic vs paid, social vs search, email vs ads to understand where your marketing works best.
Campaign Attribution
Track which campaigns drive actual revenue, not just clicks. Use UTM data to measure true return on specific marketing initiatives and optimize spend accordingly.
Customer Acquisition Analysis
Understand how much value different channels bring through customer acquisition. See which sources bring high-LTV customers vs one-time purchasers.
Marketing Efficiency
Correlate marketing efforts with revenue results. While ad spend data comes from ad platforms, DashAI helps you understand the revenue side of the equation.
Example Marketing Efficiency Ratio Queries
Just type these questions in DashAI to get instant answers
"Total revenue by period"
"Marketing channel comparison"
"Blended performance metrics"
"Revenue efficiency trends"
Frequently Asked Questions
Common questions about tracking marketing efficiency ratio in DashAI.
Can DashAI calculate ROAS?
DashAI shows revenue by marketing source from your Shopify data. To calculate ROAS, compare this revenue to your ad spend from your ad platforms. We help you understand the revenue side clearly.
How do I track email marketing performance?
Ensure your email links have UTM parameters, then ask 'Show revenue from email channel' or 'Orders by UTM source containing email'. DashAI tracks email-attributed orders.
What about Facebook or Google Ads?
DashAI tracks orders attributed to these sources through UTM parameters and Shopify's referral data. Use consistent UTM tagging to see performance by ad platform.
Can I compare channel performance?
Yes, ask 'Compare channel performance' or 'Revenue by source this month vs last month'. DashAI shows which channels are growing and which need attention.
Start Tracking Marketing Efficiency Ratio Today
Get instant marketing efficiency ratio insights with AI-powered analytics. No setup required.
No credit card required • Cancel anytime