Traffic & Acquisition
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Shopify Attribution Dashboard

Understand which marketing channels drive conversions

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Why Attribution Matters for Your Shopify Store

Attribution helps you understand which marketing efforts actually drive sales, so you can optimize your marketing budget.

How DashAI Helps You Track Attribution

DashAI can analyze order sources and UTM data to help you understand attribution. Ask 'Show orders by source' or 'First touch channel breakdown.'

How It Works

DashAI tracks order sources and customer acquisition data from your Shopify store. Ask questions like 'Show orders by source' or 'Revenue by UTM campaign' and understand which traffic sources drive actual purchases.

1

Connect Your Store

Install DashAI from the Shopify App Store. We sync your data securely with read-only access.

2

Ask About Attribution

Type questions about attribution in plain English. No SQL or technical skills needed.

3

Get Instant Insights

Our AI creates the perfect visualization. Add to your dashboard for ongoing tracking.

Attribution Dashboard Features

Everything you need to track and analyze attribution for your Shopify store.

Order Source Analysis

See which traffic sources drive actual purchases, not just visits. Understand the true value of each channel by tracking orders and revenue, not just clicks.

UTM Campaign Tracking

Track campaign performance through UTM parameters. See exactly which ads, emails, and links generate orders. Measure true return on specific marketing initiatives.

Customer Acquisition Insights

Understand where your customers come from. See new customer acquisition by source and track how different channels contribute to customer growth.

Geographic Analysis

Break down orders by country, region, or city. Understand where your customers are located and how performance varies by geography.

Example Attribution Queries

Just type these questions in DashAI to get instant answers

"Orders by source"

"Revenue by channel"

"Customer acquisition source"

"UTM campaign performance"

Frequently Asked Questions

Common questions about tracking attribution in DashAI.

How does DashAI track traffic sources?

DashAI captures order source data, UTM parameters, and referral information from your Shopify orders. This shows which marketing efforts led to actual purchases, not just site visits.

Can I see revenue by marketing channel?

Yes, ask 'Show revenue by source' or 'Revenue by UTM campaign'. DashAI breaks down revenue by acquisition source so you understand which channels drive the most value.

What about multi-touch attribution?

DashAI can show both first-touch (how customers first found you) and last-touch (what drove the purchase) attribution from Shopify's order data.

How do I track campaign performance?

Use UTM parameters in your campaign links, then ask DashAI 'Show orders by UTM campaign' or 'Revenue by UTM source'. We'll break down performance by your campaign tags.

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Start Tracking Attribution Today

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