How to Track Marketing ROI in Your Shopify Store
Learn how to measure and optimize marketing return on investment for your Shopify store.
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The Problem
Shopify shows traffic sources but doesn't connect them to profitability. Without ROI tracking, you can't tell which marketing channels actually make money.
The Solution
DashAI connects acquisition channels to revenue, orders, and customer value. Calculate true marketing ROI with natural language queries.
How to Solve This
Follow these steps to overcome this challenge
Identify Your Channels
What marketing channels are you using? Paid ads? Email? Social?
Query Revenue by Source
Ask 'Show revenue by UTM source' or 'Orders by traffic channel.'
Calculate True ROI
Compare channel revenue to your spending to find true ROI.
Optimize Budget
Shift budget to high-ROI channels based on data.
Example Queries
Try these queries in DashAI to get started
"Revenue by UTM source"
"Orders by marketing channel"
"Customer LTV by acquisition source"
"Which channel has highest AOV?"
Why DashAI is the Answer
DashAI was built specifically to solve analytics challenges like this. Skip the complexity and get straight to insights.
Natural Language Queries
Ask any question about your Shopify data in plain English. No SQL, no formulas, no learning curve. Just describe what you want to know and get instant answers.
Instant Visualizations
Get beautiful charts, KPIs, and tables automatically. DashAI chooses the best visualization for your data so you can understand insights at a glance.
Custom Dashboards
Build personalized dashboards with drag-and-drop widgets. Arrange charts and KPIs exactly how you want them. No technical skills required.
Real-Time Data Sync
Your Shopify data syncs automatically. Every order, customer, and product update is reflected immediately. Always work with current data.
Frequently Asked Questions
Common questions about solving this analytics challenge with DashAI.
How is DashAI different from Shopify Analytics?
Shopify Analytics provides pre-built reports with limited customization. DashAI lets you ask any question and get custom answers instantly. Need complex breakdowns or cross-data analysis? Just ask in plain English.
Do I need technical skills to use DashAI?
Not at all. If you can type a question, you can use DashAI. There's no SQL, no formulas, no complex configuration. Just describe what you want to know in the same language you use every day.
How quickly can I get started?
Installation takes minutes. Once connected, DashAI syncs your Shopify data and you can immediately start asking questions. No setup wizards, no configuration, no waiting for data to process.
Is my data secure?
Absolutely. DashAI uses secure OAuth authentication and only requests read-only access to your store. Your data is encrypted in transit and at rest. We never modify your Shopify store.
Related Guides
How to Track Profit in Shopify
Learn how to accurately track and analyze profit in your Shopify store with AI-powered analytics.
How to See LTV in Shopify
Learn how to calculate and visualize customer LTV in your Shopify store.
How to Calculate AOV in Shopify
Learn how to calculate, track, and improve Average Order Value in your Shopify store.
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